Google referencing (SEO) and AI referencing (GEO)Nos services
Google referencing (SEO) and AI referencing (GEO)
SEO & GEO: Be visible on Google and AI search engines
Your customers are no longer searching exclusively on Google. They are increasingly using ChatGPT, Google AI Overviews, Gemini, Perplexity and other AI-powered search tools to find information, compare solutions and discover companies.
At Alys, we combine SEO (Search Engine Optimization) with GEO (Generative Engine Optimization) to strengthen your visibility across both traditional and AI-powered search.
SEO: Get found on Google
SEO helps your website appear in relevant organic search results when potential customers are looking for your products, services or expertise.
We focus on:
- Search intent and keyword research
- Technical and on-page SEO
- Content optimisation
- Site structure and internal linking
- Search engine indexing and accessibility
- Performance monitoring and continuous improvement
GEO: Get discovered by AI
GEO extends SEO to the new generation of search engines and AI assistants.
The goal is not simply to rank for keywords, but to make your company and expertise easy for AI systems to understand, identify and potentially cite as a relevant source.
We optimise your digital presence through:
- Clear, structured and useful content
- Direct answers to your customers’ questions
- Demonstrated expertise and original insights
- Consistent information across your digital presence
- Content structured around topics, entities and search intent
There is no magic “AI optimisation” button. The foundations remain high-quality content, strong technical SEO, clear information and genuine expertise.
One strategy for search and AI
SEO and GEO are not separate worlds.
A strong digital presence should help your business:
Get found → Get understood → Get cited → Get discovered.
Whether your audience searches on Google or asks an AI assistant for a recommendation, Alys helps make your website and expertise easier to discover.
Want to improve your visibility in search and AI?
Let’s talk about your project!
